We’ve all seen the decal in the store window, the locally inspired restaurant menu, the sign at the farmers’ market, and various campaigns encouraging us to “buy local” in an effort to support local business, and to keep our communities strong and vibrant. The obvious message is “let’s support local business”, a kind of feel-good campaign – but buying close to home is more than just a feel-good advertising campaign.
“Going local does not mean wailing off the outside world. It means nurturing locally owned businesses which use local resources sustainably, employ local workers at decent wages and serve primarily local consumers. It means becoming more self-sufficient and less dependent on imports. Control moves from the boardrooms of distant corporations and back into the community where it belongs”
At the most basic level, when you buy local, more money stays in the community. It’s really that simple – when you shop local and “shop small”, you’re supporting your friends and neighbours.